True Love Custom Wheel Building

TRUE LOVE Custom Wheel Building

TRUE LOVE Wheels is an extension of our motto, “Custom Bike Love.” We believe that everyone can benefit from a bicycle custom-tailored to them - TRUE LOVE Wheels extends that principle to the bicycle wheel.

A custom wheelset is designed and built for you and you alone. Building wheels by hand allows for a level of care and precision far beyond the capacity of machines or scope of mass production. A custom, hand-built wheelset will fit your needs perfectly and will be built with materials and components that reflect you and your riding style. A custom wheelset can say a lot about you, your personal tastes, and your sense of aesthetics.

All TRUE LOVE Wheels receive complimentary wheel truing and spoke replacement for the life of the wheel (applicable to original owner, does not apply to crash damage). All components come with manufacturers’ warranty on individual components.

The first step in the process is to design the ideal wheelset for you. We’ll work with you to determine the best possible combination of hub, rim, spokes, nipples and lacing pattern for your intended use, riding style, physique and budget.

Your new wheels will be built by us, by hand. Every part of the process will receive the utmost care and attention. We use a DT Swiss truing stand and either a DT Swiss and SAPIM Tensiometer to ensure your wheels are constructed with superior precision and accuracy.

To get rolling on your own set of TRUE LOVE Wheels, stop by the shop or contact us to start the conversation. Once we get compatibility questions out of the way, we’ll discuss your riding style, performance needs and aesthetic preferences to determine how we can best make your dream wheelset a reality.

We can ship your custom wheelset anywhere in the world.